Amex Spend Based Targeted Offer [Jan-Apr’24]

American Express is not a big card issuer in India, yet it has all the ingredients to be a top-notch card issuer if it works in its presence. I particularly like how they regularly give offers on everything they have to offer, like earning bonus points, earning vouchers, and bonuses on the transfer of points. Now, Amex has come up with a good offer. It is not an eye-dropping offer, but it is good enough to make extra of your spending.

Amex Spend Based Offer: Basics

Firstly, this offer is not for everyone and not everyone will get the same offer. To be eligible for a recent Amex spend-based offer, you will receive an email from American Express stating your offer. For Example, I have received the email below.

Second, you need to enrol for this offer. Effectively means you are aware of this offer and intend to participate. If you don’t enrol for this offer, you won’t earn anything in this Amex Spend-Based offer.

So, check your email from American Express, and if you have received it, do enrol for the promotion.

What is the offer?

The offer is simple, and that is what I like about Amex. You have to swipe it or use it online to reach the milestone as per your offer. Spend a threshold amount, and you will receive a Taj Voucher. Some may also receive an offer of e-vouchers instead of Taj Vouchers.

Here are the details:

Inclusions Exclusions

There is no exclusion on any spending for this promotion. However, annual fees, surcharges or transaction fees, financial charges, over-limit or delinquent charges are excluded. Also, Amex should be charged in full to be eligible as a spend.

And, you don’t have to spend with a card for which you receive this promotion. Spends on all Amex cards under your account, including the linked supplementary cards, will be counted for the spend milestone after you have enrolled for this promotion.

How to Maximize Amex Spend-Based Offer?

For a spending-based offer, a milestone card will always work unless you have reached the milestone already. And American Express has three Milestone Cards: MRCC, Platinum Travel & Gold Charge card. So, holders of any of these cards can make the most of it.

For Example, Amex Platinum Travel has two milestones, one at INR 1.9 Lac and the other at INR 4 Lac. Say you received an 8K Taj Voucher on a 2 Lac spend offer; then your reward rate will increase by 2%, calculated on the 4 Lac milestone.

If you have all three credit cards, you maximize further since spending on all Amex cards under an account is eligible.

24x Offer

Another way to maximize this offer is to use the Amex 24x promotion, which runs until 31st Jan’24 and does not require enrollment. You have to spend on your Amex card via a reward multiplier, and you will receive 24 reward points on every INR 100 spent.

So, let’s say you receive an offer of a 3K Taj Voucher on INR 1 Lac spent; then you will receive a 3K voucher and 24K Reward points.

Bottomline

Amex Spend-based Targeted offer is a good offer to earn a higher reward rate. There is no exclusion on the type of spend, and all usual spends are eligible. Milestone Cardholders can benefit even more.