American Express is back with its usual year-starting spend-based offer. Spend-based offers are usually a feature from Amex and are made available twice a year (once for Jan-Apr and then usually between Sep-Nov). They also regularly have other good offers, such as earning bonus points, vouchers, and bonuses on transferring points. Similar to earlier offers, this offer gives free vouchers for spending a certain amount.
Amex Spend Based Offer: Basics
Spend-based offers are targeted offers. Only those who receive an email from Amex are eligible for them, and this can vary between members.
Here, I received the offer of an INR 6K Taj Voucher for spending INR 200K.
- Enrollment is mandatory, and spending made after enrollment is only considered for this promotion.
- Once you have enrolled, you will receive the email confirmation as below:
Promotion Summary
The offer is simple. Spend a threshold amount, and you will receive a Taj Voucher or Flipkart/Amazon Voucher.
Here are the details:
| Offer | Get a Voucher for Spending Minimum Amount |
| Spending Amount | Varies by Person |
| What will you get | E-Voucher or Taj Voucher |
| Offer Period | 10th Jan-5th Apr 2025 |
| Offer Start Date | From Date of Enrollment |
| Spend Considered | Spending from Enrollment till 5th April 2025 |
| Vouchers Receipt Date | 10th June 2025 |
| Reward Rate | 3%-4% |
- It is a good promotion; check your email from American Express, and if you have received it, enrol for the promotion. Or, make sure to enrol if you have a spending coming up.
Inclusions Exclusions
There is no exclusion on any spending for this promotion. However, annual fees, surcharges or transaction fees, financial charges, over-limit or delinquent charges are excluded. Also, Amex should be charged in full to be eligible as a spend.
Unlike earlier offers, this offer only applies to the card number mentioned in the email, as per the terms and conditions. However, supplementary or add-on cards are eligible need not be enrolled seperately.
All Amex Spend Based Offer [Jan-Apr’25]
- 30K Taj Voucher on Spending INR 10 Lakhs. [Link]
- 20K Taj Voucher on Spending INR 7 lakhs [Link]
- 15K Taj Voucher on Spending INR 5 Lakhs [Link]
- 12K Taj Voucher on Spending INR 4 Lakhs [Link]
- 10K Taj Voucher on Spending INR 3 Lakhs [Link]
- 6K Taj Voucher on Spending INR 2 Lakhs [Link]
- 3K Flipkart/Amazon Voucher on Spending INR 1 Lakh [Link]
- 1.5K Flipkart/Amazon on Spending INR 50K [Link]
- 1K Flipkart/Amazon on Spending INR 25K [Link]
How to Maximize Amex Spend-Based Offer?
This offer is best for milestone cards like MRCC, Platinum Travel & Gold Charge cards. You not only get to earn amex points but also get vouchers over & above them. That effectively increases the overall reward ratio of these cards. You can also use Reward Multiplier to earn bonus points.
For Example, Amex Platinum Travel has two milestones, one at INR 1.9 Lac and the other at INR 4 Lac. Say you received a 6K Taj Voucher on a 2 Lakhs spend offer; you will get 15K Bonus Points and another 6K Taj Voucher, increasing the overall reward ratio.
22-24x Offer
I think Amex will soon launch a 22-24x promotion, as it does usually from Mid January till end of Janurary. However, there is no surety.
Amex Spend Based Promotion History
| Period | Min Spend (INR) | Max Spend (INR) | Min Voucher (INR) | Max Voucher (INR) |
| Jan-Apr’25 | 25K | 10 Lakh | 1K | 30K |
| Sep-Nov’24 | 25K | 10 Lakh | 1K | 30K |
| Jan-Apr’24 | 25K | 7 Lakh | 1K | 25K |
| Sep-Nov’23 | 25K | 5 Lakh | 1K | 25K |
| Sep-Nov’22 | 10K | 7 Lakh | 750 | 30K |
| Oct-Nov’21 | 10K | 8.5 Lakh | 750 | 70K |
Don’t Have An Amex? [Apply Here]
Bottomline
Amex’s spend-based targeted offer gives more on top of the rewards you earn. Plus, there is no exclusion on the type of spending, and all usual spending is eligible. Milestone Cardholders can benefit even more.
