Amex Spend Based Targeted Offer [Sep-Nov’24]

Amex Diwali Spend Based Offer
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American Express is back with another spend-based offer. Spend-based offers are usually a feature from Amex twice a year. They also regularly have other good offers, such as earning bonus points, vouchers, and bonuses on transferring points. Similar to earlier offers, this offer gives free vouchers for spending a certain amount.

Amex Spend Based Offer: Basics

Spend-based offers are targeted offers. Only those who receive an email from Amex are eligible for them. For example, I received the email below.

You must also enrol for this offer; otherwise, you will not receive the benefits even if you spend the amount.

So, check your email from American Express, and if you have received it, enrol for the promotion. Or, make sure to enrol if you have a spending coming up.

What is the offer?

The offer is simple. Spend a threshold amount, and you will receive a Taj Voucher. Some may also receive an offer of e-vouchers instead of Taj Vouchers.

Here are the details:

OfferGet a Voucher for Spending
Spending AmountVaries by Person
What will you getE-Voucher or Taj Voucher
Offer Period20th Sep-10th Nov 2024
Offer Start DateFrom Date of Enrollment
Vouchers Receipt Date15th March 2025
Reward Rate3%-4%
Latest Amex Spend-Based Targeted Offer

Inclusions Exclusions

There is no exclusion on any spending for this promotion. However, annual fees, surcharges or transaction fees, financial charges, over-limit or delinquent charges are excluded. Also, Amex should be charged in full to be eligible as a spend.

Unlike earlier offers, this offer only applies to the card number mentioned in the emailas per the terms and conditions. However, supplementary or add-on cards are eligible.

All Amex Offers

  • 30K Taj Voucher on Spending INR 10 Lakhs
  • 20K Taj Voucher on Spending INR 7 lakhs
  • 15K Taj Voucher on Spending INR 5 Lakhs
  • 12K Taj Voucher on Spending INR 4 Lakhs
  • 10K Taj Voucher on Spending INR 3 Lakhs
  • 6K Taj Voucher on Spending INR 2 Lakhs
  • 3K Flipkart/Amazon Voucher on Spending INR 1 Lakh
  • 1.5K Flipkart/Amazon on Spending INR 50K
  • 1K Flipkart/Amazon on Spending INR 25K

How to Maximize Amex Spend-Based Offer?

This offer is best for milestone cards like MRCCPlatinum Travel & Gold Charge cards. You not only get to earn amex points but also get vouchers over & above them. That effectively increases the overall reward ratio of these cards.

For Example, Amex Platinum Travel has two milestones, one at INR 1.9 Lac and the other at INR 4 Lac. Say you received a 12K Taj Voucher on a 4 Lakhs spend offer; your reward rate will increase by 3%, calculated on the 4 Lac milestone.

24x Offer

I think Amex will soon launch a 24x promotion, as it did during the Diwali shopping period. However, there is no certainty, and the earnings may also be reduced.

Bottomline

Amex’s spend-based targeted offer gives more on top of the rewards you earn. Plus, there is no exclusion on the type of spending, and all usual spending is eligible. Milestone Cardholders can benefit even more.